Usually, and especially if the campaign was able to go past its mark and achieve extra milestones in funding, you'll get extra benefits. Super early birds go even cheaper than that, so if you manage to eye a project that catches your eye, KS is perhaps the cheapest way to get a desired piece. For watches whose final price is around the 400 – 500 USD mark, it is common to find discounts of at least 100 USD, which can create a much more attractive value proposition. Watches in Kickstarter Campaigns are regularly offered at a lower price than usual. Also worth mentioning: it allows for uses to talk in between themselves, and helps the company build a community for their brand and product. It also grants them the ability to engage on a meaningful conversation with their user base, and be able to tune the final product through input from the userbase. A Kickstarter minimizes those risks, and helps the company through the whole process. Creating a product is of course similar to a gamble: despite doing market research and asking for feedback, chances are your watch is going to flop. Kickstarter Campaigns allow companies to obtain funds and gauge interest in a particular product well before going into production. Why do microbrands opt for Kickstarter Campaigns?
![kickstarter watches kickstarter watches](https://i.pinimg.com/originals/9d/0c/3d/9d0c3ddc3e0ac9fc04683fa0d5d6bab0.jpg)
![kickstarter watches kickstarter watches](https://i.pinimg.com/originals/a1/6b/59/a16b5966cfc0aa6038a6b21a4f193fa8.jpg)
In fact it is more difficult for campaigns that have not met their goal in the first week to eventually reach it at the end of the 30 day run (so beware if a campaign is at say, day 17 and still has a long way to go before it reaches it’s goals. This results in many campaigns being funded within 48 hours. Usually, companies set up a waiting list and start building a backer database before the big launch. Or Pontvs Acheron was released through a Kickstarter Campaign As such, they are encouraged to reach out and find new potential customers through all sorts of networks. This way, users are more protected against a scam (without the third party, the company would keep the money even if the campaign fails with no compromise to ever make the product).įinding backers is of course a challenge for all companies, especially new ones. If not, the campaign is deemed unsuccessfull and backers get their money back.
![kickstarter watches kickstarter watches](https://i1.wp.com/wristwatchreview.co.uk/wp-content/uploads/2020/04/aqz3gwnvusqswjcutl9j-e1587027386188.jpg)
The company only receives the user’s money if it is able to meet it’s goal at the end of the 30 day mark. With that as a baseline, companies can create 30 – day campaigns during which they go on and promote their product while asking for backers. These tend to be proportionate for the product (movies for example, would require much more funding than say, a new t-shirt model). Kickstarter usually asks companies “How much you need for your project?” and then set up a goal. Kickstarter acts as a third party in between users and companies that are trying to fund and create projects of all kinds, from books to movies, to tech accesories, and of course watches.
![kickstarter watches kickstarter watches](https://k8q7r7a2.stackpathcdn.com/wp-content/uploads/2018/06/Liv-Watches-The-Breakthrough-Kickstarter-Campaign-1.jpg)
In this article we’ll analyze why this is becoming more popular, as well as the pros and cons of them. If you’ve been following the watch industry during the past decade, you’ll most likely seen an explosion in watch microbrands, as well as successful watches being launched through Kickstarter and other crowdfunding platforms.